5 Ways to Stay Relevant in a COVID World
Learn how to stay in the sweet spot of relevance while everyone else chases rabbits.
If your business is relevant, your team and your customers
should NOT be distracted and confused
We are being outperformed
We're confused about our brand
We're experiencing high turnover
We don’t collaborate well
We have lots of internal politics
My team isn't on the same page
No clear decision making criteria
Fingers are being pointed
What we say in our marketing doesn't fit with who we really are
Some Kind Words
"Jake Crocker has an imaginative marketing mind and loves to share what he knows. His company is one of the purest examples of a business created entirely from beautifully developed marketing ideas."
John B. Adams Jr.
Former Chairman & CEO,
The Martin Agency
Advertising Hall of Fame Inductee
"Charles Collie’s professionalism and knowledge of his craft made him the perfect consultant for the Wilson Leadership Center’s marketing and branding project. Organizations that are looking to maximize their potential would be well served to engage Charles and his firm."
Wilson Center for Leadership
"When working with Charles, your mind dilates and suddenly you can see and think clearly about your business. He has helped many of my clients and colleagues become successful. As a speaker, Charles charges up the audience, gets the wheels turning and inspires conversations."
Core Training Facilitator,
What's In A Name?
Since we help businesses and organizations build, live and grow their stories, we should probably tell you a little about ours. We came up with the unique name, ASHELORE, to represent the relevance we bring to our clients.
Ashe – Represents the ashes from which the mythical and mighty phoenix would rise, lift its head high and spread its wings to once again begin anew. Businesses and organizations often reach a point where in order to soar they have to be reinvigorated with a renewed sense of energy and enthusiasm. In the process of renewing an existing entity, completely new ones are sometimes born from the remnants whose story and wisdom lives on and continues to build.
Lore – Represents the story, traditions and culture an organization was originally built on and continues to build from. This "lore" is the foundation that informs and gives energy to the organization, building from the wisdom embedded within its unique culture and character. Your story is an asset that will both set you apart and set you up for success.
Ashlar – The stone blocks used in masonry construction that give a building strength and support. The more refined the ashlars are, the stronger the structure will be and the longer it will stand. Our name, ASHELORE, is our own unique spelling of this element.
We chose the name ASHELORE to help you visualize the stones that make up the foundation of your organization - an organization made of the authentic attributes of a strong, unique and compelling story (your brand) that you will use to build a great organization with a great culture that produces great products and services.